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Loyalty Marketing

  • eBay Enterprise ramps up adoption of omnichannel commerce tech

    eBay Enterprise, an eBay company, plans to increase adoption of omnichannel commerce technologies globally after securing 451 clients and 862 extension and renewals in the first half of 2014.

    Leading brands that turned to eBay Enterprise to power their retail growth include Alex and Ani, BOXPARK, Destination XL, Karmaloop, MailPix and StubHub.

    Current clients have also added new services to enhance the consumer experience.

  • Digital gifting company CashStar taps new marketing chief

    CashStar, a digital gifting company, has named John Caron as chief marketing officer to lead all strategic corporate and product marketing efforts in support of the company’s aggressive growth plans.

  • Tuesday Morning taps new marketing SVP

    Tuesday Morning Corporation has named Susan H. Davidson as SVP of marketing. She succeeds Ross Manning, who has vacated the spot to “pursue other professional opportunities,” according to the company.

  • Tuesday Morning names marketing head; appoints new senior VP store ops

    Dallas -- Tuesday Morning Corporation announced that Susan H. Davidson has joined the company as senior VP marketing. She succeeds Ross Manning in this capacity, who has left and is pursuing other professional opportunities.
     

  • Sears pilots experiential shops to keep consumers connected

    Sears has unveiled Connected Solutions powered by Shop Your Way — experiential shops that bring together an assortment of smart, connected home and personal automation products.

  • Survey: Consumers concerned about privacy; will share some data

    New York - The vast majority (80%) of consumers aged 20-40 in the U.S. and U.K. believe total privacy in the digital world is a thing of the past, but nearly half (49%) said they would not object to having their buying behavior tracked if it would result in relevant offers from brands and suppliers. A new study of 2,012 consumers by Accenture also shows.64% of respondents said that when they are physically in a store, they would welcome text messages from that retailer alerting them to offers matching their buying preferences.

  • Social Reality upgrades social media platform

    Los Angeles - Social Reality Inc., an Internet advertising and platform technology company that provides tools to automate the digital advertising market, is launching the latest version of its GroupAd platform. GroupAd is a social media management platform that allows brands to identify and reward brand advocates.  

  • As sales languish, Gordmans plans online offer

    Off-price department store operator Gordmans reported another quarter of weak sales under the control of private equity ownership as its searches for a full-time CEO and eyes e-commerce expansion in 2015.

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