Loyalty Marketing

Dallas -- The Container Store has made POP!, its customer loyalty and engagement, available in its 66 existing stores and on its website.

“Our aim is to make POP! a simple, relevant and engaging program for our customers to help us deepen their relationship with our brand and reward them for their devotion to The Container Store,” said Melissa Reiff, president & COO of The Container Store.

ShopAtHome.com, one of the largest coupon search engines connecting shoppers to exclusive deals and cash-back savings, has expanded its product offering to include ShopGold Rewards, a new program that offers free gift cards from major retailers to consumers.

The company said that ShopGold Reward’s launch has positioned it as the “most extreme savings hub anywhere,” and the only site offering coupons, cash back and free gift card rewards in an integrated way through its site and apps.

Austin, Texas – Thirty-five percent of consumers would stop shopping at a store where their data was hacked. According to a recent survey of almost 2,000 consumers by software consulting firm Software Advice, another 22% would be much less willing to shop there.

Scanbuy, a leading mobile engagement solutions provider, has upgraded its ScanLife app for Android and iOS devices, giving consumers the opportunity to receive personalized deals and promotions as well as rewards based on their scanning activity via the app’s recommendation engine.

Richmond, England - Sirma Solutions JSC is releasing Loyax, a white label loyalty platform. Loyax provides businesses with reporting and analytics designed to enable companies to understand their customers and offer personalized rewards based on customer buying behavior.

The nonprofit charity arm of Stater Bros. Markets has promoted Nancy Negrette to executive director.
 
In her new position, Negrette will work with Stater Bros. Charities CEO Sally Atkinson to oversee the nonprofit’s efforts in the areas the company’s employees work.
 

Bebe is looking to carve out a place for itself in the e-commerce market and to that end is honing its online and mobile strategy.

The retailer has selected Digital Experience Management (DXM) platform provider Qubit to provide a wide reaching and bespoke A/B testing, website optimization and personalization program designed to increase conversion rates. It also plans to launch a new responsive mobile site in the near future.

Sears and Kmart are expanding free store pickup to more than 2,000 locations. The online/in-store collaboration will allow customers to pick up sears.com or kmart.com orders at any Sears or Kmart store and orders will be ready in five minutes or less.