Loyalty Marketing

Fresh & Easy is bringing back its Shop for Schools fundraising program with some notable improvements. Powered by the national fundraising program eScrip, it will kick off in time for the start of the 2014/2015 school year.

New York -- Another online retailer has made the leap to the physical space.  Beauty subscription company Birchbox has opened its first brick-and-mortar store, in Manhattan’s SoHo neighborhood. The two-level store brings the company’s digital experience to life, with a big emphasis on new products, customer reviews and expert advice. It also offers hair, nails and make-up services and group classes on various topics. The first class, taking place the week of July 21, will focus on make-up contouring tricks.
  

By David Rekuc, Marketing Director, Ripen E-commerce

It's three days before the Christmas party and you still don't have that Secret Santa gift for your cousin. You head to the perfume store, hoping for the right present to make up for a year of no calls and absent-minded Facebook likes. You find a gift and check the price online only to see it is 15 bucks cheaper. Do you make the online purchase and risk it getting delivered in time? Or walk out with a more expensive, but safer deal? This is the mindset of your typical holiday shopper.

Chicago -- High-income consumers think warehouse club products are on a par with leading brands, according to new research from Mintel. Indeed, 38% believe store brand or private label brands at warehouse clubs are comparable to name brand items in terms of quality — a number that increases to 44% of households earning $150K+. That's the highest percentage of all income groups surveyed, compared to 27% of those earning less than $25K, 36% of those earning $50-$74.9K and 41% of those with incomes between $100-$149.9K.  

New York -- Coupon website RetailMeNot plans to make deals more personalized for users. The website and app offers coupons and deals to customers based on their location and stores and restaurants that they’ve favorited. Now, with more than 18 million downloads of the mobile app and a June launch of a tablet app, RetailMeNot is planning to expand its capabilities to allow retailers to use the app as a tool for reaching new customers.

Toronto -- Town Shoes Limited announced the opening of its first two DSW Designer Shoe Warehouse locations in Canada. DSW Designer Shoe Warehouse will open at Heartland Centre in Mississauga and Woodland Hills in Newmarket, Ontario, on Aug. 7.

The two new Canadian retail locations, each approximately 20,000 sq. ft. will make them the largest shoe stores in the country.

Plano, Texas - Rent-A-Center, Inc. has named Aubyn Thomas as VP marketing. With more than 15 years of leadership experience in brand strategy and customer-relationship management, Thomas recently served as VP consumer marketing at Lowe’s Home Improvement, where she was responsible for delivery of all consumer and professional marketing programs.

Earlier in her career, Thomas held leadership positions with organizations such as Macy’s, Caesars Entertainment, Bank of America and Lenscrafters Retail Group.

Just a day after reporting first-quarter results, the Container Store has launched POP! — its customer engagement program of Perfectly Organized Perks — in its 66 existing stores and on its website.