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Sears expands Shop Your Way program


Hoffman Estates, Ill. -- Sears Holdings is extending its Shop Your Way membership program with a major expansion of its rewards program with the addition of more than 50 brand-name partners. Once the exclusive membership program of Sears, Kmart and Lands' End, Shop Your Way will not include more partners in more categories.

"Members are already shopping for many of these products and services and now they can be rewarded for it," said Eric Jaffe, senior VP of Shop Your Way. "Our goal is to make it easy to earn rewards wherever you shop, and our growing partner network shows we are poised to deliver."

Shop Your Way partners include Burger King, Groupon, Avis Car Rental, Hearst Magazines, Budget, 1-800-Floers, Red Envelope, LifeLock, ScoreBig, and Shoney's. Examples of discounts and rewards include $25-$50 in points back on services; up to 10% back in points on events and entertainment tickets; and two-percent or more in points at thousands of restaurants.

Burger King is among the partners contributing to Shop Your Way's expanded rewards offering via the card link program: Members register their eligible Visa or MasterCard debit or credit cards one time, then automatically earn points every time they make a qualifying purchase with a participating partner.

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