Loyalty Marketing

Greensboro, N.C. - Convenience store operator Mapco recently partnered with Gilbarco Veeder-Root to install the Impulse upselling platform across 220 sites by the end of 2014. Mapco, which operates 375 stores in the Southeast, is using the Impulse platform to drive dynamic digital content at both the point-of-sale and through their mobile application.

Milford, Conn. -- Subway announced the nationwide availability of contactless/NFC-based mobile payments in partnership with Softcard, completing a rollout that was announced earlier this month.   

In the future, Subway will integrate its card rewards program into the Softcard app in participating markets, providing a simpler way to earn reward points.

PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.

The companies believe their strategic partnership can help brands and retailers create more authentic and compelling e-commerce experiences by capturing and embedding user-generated content such as ratings, reviews, images and video directly into the purchase path.

San Francisco - Zupa, a mobile marketplace where members buy and sell directly within the app from a user generated community of merchandise, launches today for iPhone and iPod Touch on the App Store. Shipping is calculated automatically and shipping labels are sent to users in an instant.

By Navneet Loiwal, CEO and co-founder of Shopular

Walgreens posted fourth-quarter sales of $19.1 billion, representing an increase of 6.2% compared to the year-ago period, while sales for the fiscal 2014 ended Aug. 31 increased 5.8% to a record $76.4 billion.
 

London – Amazon.com ranks first in end-to end customer experience across key digital channels including websites, mobile sites and apps. According to the latest EChannel Retail Benchmark report from EDigitalResearch, Amazon tops the benchmark study due to their core multichannel functionality, especially across the search and purchase sections of the customer journey.

Louisville – Convenience chain Thorntons Inc. has implemented the Paytronix Loyalty Platform to support its new Refreshing Rewards customer loyalty program across 174 locations. Leveraging the Paytronix loyalty engine enabled the c-store chain to quickly test a variety of elements in a secure, market-focused pilot program and then rapidly roll out the program to all its stores.