Loyalty Marketing

Wayne, N.J. – Toys ‘R Us is offering exclusive benefits, including early access to Black Friday deals, to members of its Rewards ‘R Us loyalty program. Members will receive a special offer granting them access to Black Friday deals on 100-plus items, both in-store and online, beginning Sunday, Nov. 23.

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.  

For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right?

Well, not if you are a Toys”R”Us Rewards member.

The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices.

The retailer plans to give its nearly 19 million loyalty program members a sneak peek of Black Friday deals on more than 100 items beginning Nov. 23.

Austin, Texas - Deals2Buy, a U.S. product offers website, is launching a new site design that streamlines navigation. New features include responsive design, expiration countdown for deals, “hottest” and “newest” deal categories, improved navigation, and sharing of deals on social media.

SAN FRANCISCO — Researching and browsing gifts on mobile far outranks purchasing items (whether at home or in a competitor’s store), and even coveted millennial shoppers are heading to the store or laptop to complete major purchases, according to a study by RichRelevance.

Richmond, Canada –- Canadian casual dining chain Boston Pizza has selected the Paytronix Rewards platform as the foundation for its new Boston Pizza MyBP Program. Boston Pizza selected Paytronix because of its expertise in casual dining and integration with both the POSitouch point of sale system and the ONOSYS online ordering system.   

Toronto, Canada –- J.P. Morgan Chase & Co. will reportedly end its agreement to issue credit cards for Sears Canada when the term expires Nov. 15, 2015. According to the Wall Street Journal, in the meantime the two companies will explore opportunities to sell the credit card program to a third party, with Sears Canada receiving as much as $154 million if a sale goes through.  

By Ed Stevens, Shopatron   Technology is changing the way people shop. Today’s retail customers typically touch multiple channels before making a purchase--researching products, comparing prices and checking inventory online or via mobile and buying online, via mobile or in-store.