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Boston Pizza selects Paytronix for loyalty program


Richmond, Canada –- Canadian casual dining chain Boston Pizza has selected the Paytronix Rewards platform as the foundation for its new Boston Pizza MyBP Program. Boston Pizza selected Paytronix because of its expertise in casual dining and integration with both the POSitouch point of sale system and the ONOSYS online ordering system.

Deployed on the core Paytronix loyalty, gift, comp and email platform, the MyBP loyalty program also includes the Paytronix REST integration, which enables it to incorporate mobile apps and social media experiences into its loyalty program.

Paytronix helps the Boston Pizza MyBP Program to drive enrollment via email promotions, personalize the customer experience with more customer data, and measure lifetime customer value with a unique customer identifier.

“Paytronix is a big part of Boson Pizza’s initiative to rebuild and refocus its loyalty program around food service and the customer experience,” said Alexander Green, VP of marketing, Boston Pizza. “With its proven POSitouch integration, mobile and messaging capabilities, Paytronix helps us get a single view of the guest across all touch points and then link that to both online and in-restaurant transactions.”
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