Milestone for Papa John’s as digital, mobile channels account for 50% of sales
LOUISVILLE, Ky.- Papa John’s International has reached a milestone: The chain announced that digital and mobile channels account for more than 50% of its total U.S. sales (delivery and carryout), making it the first in the industry to surpass this milestone.
Additionally, Papa John’s announced that it will now begin accepting Google Wallet Instant Buy as a payment method for delivery and carry-out orders placed through the Android app. Customers simply press the "Buy with Google" button at checkout to complete their order.
“Technology has made it easier for customers to order and we’ve seen this have a significant impact on consumer engagement. Less time answering phones empowers employees to focus on the quality of the pizza and making customers happy,” said John Schnatter, founder and CEO of Papa John’s. “We’ve been taking orders digitally for almost 15 years, perfecting the ordering process.”
Papa John’s was the first national pizza company with digital ordering at all of its U.S. delivery restaurants in 2001. It was also the first national pizza company to offer system wide mobile ordering with SMS text in 2007, the first to launch a nationwide digital rewards program in 2010, Papa Rewards, which remains the only program of its kind in the category, and the first to offer gift cards that can be used on mobile devices.
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Infographic courtesy of Business Wire