Loyalty Marketing

New York -- It appears there is a disconnect between consumer attitudes and behaviors with regards to their digital interactions. In a survey by IBM, 43% of consumers said they prefer to shop online, but only 29% actually made their last purchase online. In some product categories such as youth apparel or home décor, there is a nearly 20-point gap between the percentage of people that say they enjoy shopping online and the percentage of people who actually made their last purchase online in those categories.

Entering 2015 it is a good time for retailers to reflect on the changing state of digital advertising and how the most effective ads are increasingly shaped by smart optimization technologies.

One essential fact is driving this broad industry trend – consumers are becoming ever more reliant on their smartphones, tablets and wearable devices. This growing dependence on mobile devices has even ushered in a new term for “nomophobia,” which is the fear of having no mobile contact.

While there were some reported ups and downs over the course of last year’s holiday shopping season, the early takeaway is that the season was, in the end, positive. While we’ll have to wait for hard numbers for more detailed insight, and while definitive conclusions might be a bit much to draw at this point, it does seem to me like the increased length of the ever-expanding holiday shopping season didn’t have any appreciable negative impact.

New York -- Family-owned luxury apparel retailer Mitchells Family of Stores has partnered with ThoughtWorks Retail to reenergize the luxury shopping experience through its e-commerce and brick-and-mortar channels. The newly launched, customized responsive-design website, developed by ThoughtWorks, allows the Mitchells loyal customer base to access personal shopping profiles via M World, a platform where customers can see their own virtual closets of wardrobe purchases made both in the physical store or on the e-commerce site.

Denver -- Sandwich quick-serve chain Quizno’s has named Doug Pendergast as its new president and CEO, succeeding Stuart Mathis, who resigned the company.

Pendergast joins Quizno’s from The Krystal Co., where he was president and CEO; he also has held senior executive positions with Craftworks, Church’s Chicken and AFC Enterprises.

New York -- Grocer Heinen’s has teamed with Symphony EYC to adopt customer-driven retailing operations that stretch from shopper, throughout the store and back to the warehouse.

INDIANAPOLIS and LOS ANGELES  — In what is being touted as the first iBeacon-wearable integration at retail, Marsh Supermarkets and inMarket have announced the deployment of a closed-loop iBeacon platform, enabling shoppers with smartphones and Apple Watch to have their favorite apps come alive in-store.

Fewer shoppers were in the mood to buy containers last fall, as the Container Store blamed its third quarter performance on lower customer traffic.

The company said same-store sales declined 3.5% in the third quarter that ended Nov. 29.

“We were not satisfied with our comparable-store sales and are working to fix it. Traffic has been the culprit, as the average customer transaction was up 2%,” Container Store Group CEO Kip Tindell said.

But, Tindell added, traffic turned positive in the fourth quarter.