Loyalty Marketing

Cary, N.C. – SAS Institute Inc. has recently completed rollouts of CRM, logistics and marketing solutions at several European retailers. For example, Milan, Italy-based online wine retailer Wineverse chose SAS Visual Analytics to increase customer insights and reduce supply chain costs that result in greater customer satisfaction.

New York - U.S. companies are struggling to keep pace with their customers’ “always on” nature and greater use of digital channels. According to new research from Accenture, 56% of consumers report that the number of brands they consider has increased significantly in the past 10 years, and 46% believe they are more likely to switch providers compared to 10 years ago.

We often forget that we are only about 15 years into the life of e-commerce.

Montreal – Canadian bookstore chain Indigo Books and Music Inc. has enhanced its implementation of XCCommerce’s Promotion Solution Suite across all its channels by rolling out the Central Coupon Module.

By Jim Walsh, Alliance Data Retail Services

Consumers continue to engage more deeply with their smartphone… because they value what apps can do for them. They have downloaded more than 75 billion in the seven short years since the first app made its appearance on a smartphone.

Belmont, Mass. – To ensure coupon redemption, retailers may want to take a mobile approach. A recent study of retailers using CodeBroker mobile marketing solutions showed CodeBroker mobile coupons, ranging from in-app to on-demand offers, resulted in redemption rates as high as 50%.

The study also showed that multi-channel promotions are highly effective in increasing redemption rates, while on-demand offers, in which consumers request a coupon, have the highest average rate. Other key findings include:

The ability to create an integrated and personalized user experience across all channels is the promise of a new omnichannel grocery solution from Grid Dynamics.

With the supermarket world evolving rapidly and shoppers demanding increased integration between physical and digital, Grid Dynamics released its Omnichannel Grocery Platform as an extension of the SAP hybris ecosystem of solutions. Citing statistics from BI Intelligence, Grid Dynamics said 3.3% of current U.S. grocery spending is online and that figure is projected to increase to 20% by 2018.

In reviewing Target’s troubled expansion into Canada, Kantar Retail breaks down the misfires into a finance-operations model:

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