SAS aids European retailers in CRM, logistics, marketing

Cary, N.C. – SAS Institute Inc. has recently completed rollouts of CRM, logistics and marketing solutions at several European retailers. For example, Milan, Italy-based online wine retailer Wineverse chose SAS Visual Analytics to increase customer insights and reduce supply chain costs that result in greater customer satisfaction.



“SAS helps us handle data faster which leads to speedier marketing decisions, customer profiles, and sales performance analysis,” said Maurizio Costa, CMO of Wineverse. “With SAS, we found a reliable partner.”



In addition, Schiever, an omnichannel retailer based in Avallon, France with sports hypermarkets, supermarkets, DIY stores, clothing stores and restaurants under its banner, chose SAS Visual Analytics to enhance the complex logistics involved in supplying its 300-plus outlets. Data visualization makes Schiever’s information more accessible and understandable at a faster pace.



“The addition of SAS Visual Analytics met our expectations in terms of simplicity and usability,” said CIO Gilles Roux. “It’s a revolution in terms of loading times.”



And Tape a l’Oeil, a French children’s ready-to-wear retailer with more than 300 bricks-and-mortar stores and an online presence, chose SAS Enterprise Guide to drive marketing research and analysis based on loyalty program data.



“Our loyalty card is a source of useful information to push the most relevant offers to the right customers at the right time,” said Nathalie Debunked, head of marketing studies at Tape a l’Oeil. “Without SAS Enterprise Guide, we would not be able to target our marketing campaigns.”