Indigo Books streamlines coupons with XCCommerce

Montreal – Canadian bookstore chain Indigo Books and Music Inc. has enhanced its implementation of XCCommerce’s Promotion Solution Suite across all its channels by rolling out the Central Coupon Module.



Indigo has implemented the end-to-end Promotion Solution Suite including promotion management, promotion execution, and central coupon management in 330 stores and across all sales channels including POS, mobile POS, kiosk, consumer mobile, and e-commerce. XCCommerce’s Promotion Solution Suite allowed Indigo to reduce the time it takes to define promotions and coupons, send them to all their sales channels, and execute them quickly and efficiently.



“Consistent set up and execution of promotions and coupons has become more and more complex with the proliferation of channels and loyalty programs,” said Sumit Oberai, CIO and executive VP loyalty, Indigo. “We needed a single solution that could support our omnichannel promotion strategy, our brands’ unique loyalty and business requirements, and our various head -office, in-store and online systems.”