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The next frontier of customer experience
Like many buzzwords in the industry, from cloud to big data, the term “digital” is evolving. Coining something as “digital” has always implied that it’s better or more advanced than the status quo. Remember when we moved from vinyl to compact discs? CDs had logos on them with the words "Compact disc DIGITAL AUDIO." Digital in this sense was the byword for ease of use, reliability and interference free music.
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Survey: Marketers value personalization
Dayton, Ohio – Personalization has become something of a “family value” for marketers. According to the Teradata 2015 Global Data-Driven Marketing Survey, 90 % of marketers say making marketing individualized is a priority.
They want to move beyond segmentation to true one-to-one personalization in a real-time context. Faster, more accurate decisions are key benefits of using data for nearly two-thirds of respondents.
Other findings include:

