Loyalty Marketing

Jacksonville, Fla. - Bi-Lo Holdings, parent company of Bi-Lo, Harveys and Winn-Dixie grocery stores, is launching a new smartphone app and improved website for each banner that now delivers personalized digital coupons based on each customer’s shopping habits. Bi-Lo is partnering with digital coupon provider Coupons.com to deliver the personalized coupons.

Additional features of the new mobile app and enhanced website include:

New York – Retailers who offer or are considering offering online grocery shopping may be on the right track. One-quarter of 30,000 online global respondents surveyed in the new Nielsen Global E-commerce and the New Retail Surv say they are already ordering grocery products online for home delivery and more than half (55%) are willing to use it in the future.

Ann Arbor, Mich. - Despite economic indicators that show the recession is over, customers are slightly less satisfied in 2015 than they were the prior year. According to CFI Group's Retail Satisfaction Barometer 2015, the RSB score for 2015 is 79 on a 0-100 scale (with 100 being the highest possible score), a one-point drop from 2014.

Now that the smoke has cleared from the initial release of the Apple Watch, retailers can take a more objective look at how this latest innovation in wearable technology might disrupt customer engagement and the overall customer experience. Here are three thoughts on how Apple Watch could shift the retail landscape.

Small Screen, Big Challenge/Opportunity

Dallas – On The Border Mexican Grill & Cantina is partnering with NCR Corp. to offer mobile payment at all of its corporate restaurants. Using the NCR Mobile Pay solution, seamlessly integrated with the NCR Aloha POS solution, On The Border allows customers to pay their check using their mobile device.

Sam’s Club’s MasterCard 5-3-1 Cash Back program, which has created keen customer engagement and memorable customer experiences since it launched less than a year ago, has won more awards.

The program, featuring a co-branded MasterCard including chip-enabled technology issued by Synchrony Bank pursuant to a license by MasterCard International Incorporated, won a silver award in the Customer Experience & Engagement category; a bronze award in the Creative Campaign category and a silver in the 360 Degree Loyalty Award for Excellence in North America.

Rehoboth Beach, Del. - Grotto Pizza has leveraged the Paytronix Rewards Platform to implement a multi-tiered loyalty program that enables the chain to reward year-round diners without heavily discounting seasonal guests. In particular, the “Winter Wednesday” promotion has enabled Grotto Pizza to increase off-season traffic on what was its slowest day of the week by 84%.

Chain Store Age recently had the chance to speak with noted consumer trend expert Faith Popcorn, founder and CEO of marketing consulting firm Faith Popcorn’s BrainReserve, about steps McDonald’s can take to reverse its struggling fortunes. Popcorn’s insights come on the heels of McDonald’s reporting a 33% year-over-year drop in profits for first quarter 2015.

Bigger Isn’t Always Better
According to Popcorn, McDonald’s vast size is not necessarily an asset anymore.