Bi-Lo personalizes digital coupons

Jacksonville, Fla. - Bi-Lo Holdings, parent company of Bi-Lo, Harveys and Winn-Dixie grocery stores, is launching a new smartphone app and improved website for each banner that now delivers personalized digital coupons based on each customer’s shopping habits. Bi-Lo is partnering with digital coupon provider Coupons.com to deliver the personalized coupons.



Additional features of the new mobile app and enhanced website include:



• Virtual rewards card to allow customers to redeem coupons, earn rewards and track savings when scanned at the register.



• A shopping list complete with scan functionality so customers can add items using their smart phone camera to scan product barcodes.



• Rewards and coupon savings balances.



• GPS-enabled location finders to locate grocery stores and gas stations.



• Weekly circular specific to each store that can easily be sorted by category.



“Our customers’ shopping habits vary, so it’s important that we provide a grocery shopping experience that is personal,” said Bert DuMars, VP, digital marketing at Bi-Lo Holdings. “The coupons on our new app and site are unique in that they are delivered to each customer based on his or her shopping behaviors and geographic interests and then prioritized so those that most closely match their preferences appear first. No other grocer in the Southeast offers this kind of personalization.”



Once customers create an account and register their reward card, the personalized coupons will be delivered online or via the mobile app. Customers can click and save offers and redeem them using either their physical reward card, phone number look-up, or the app’s digital reward card at the register. The more people shop with this program, the more personalized their coupons will become.



All three of Bi-Lo Holdings’ grocery banners will participate in a tiered program launch, with the new digital offerings available to Winn-Dixie customers on April 29 and Bi-Lo and Harveys customers later this summer. The mobile app is available on the App Store for Apple devices and Play Store for Android devices called “My Winn-Dixie,” “My BI-LO” and “My Harveys.”