Loyalty Marketing

Sam’s Club has strengthened the value proposition of its membership offering with a new range of high value services designed to differentiate it from Costco while fending off competition from well-capitalized online startup Jet.com.

Every brand wants to meet the needs, desires and expectations of today’s consumers. With the explosion of new technologies in the retail space, shoppers have instant access to vast amounts of information dictating every purchasing decision. For retailers to adapt, it’s important for them to first identify the behavioral trends that are gaining momentum in the industry.

Consumer expectations are never-ending

Kmart is trying to increase pharmacy traffic with a new Shop Your Way rewards program that gives members $10 back in points (10,000 points) for every five qualifying prescriptions filled in a rolling 12-month period.

Minneapolis – Target Corp. is reportedly aiming squarely at improved customer personalization with several data analytics efforts. According to Minnesota Public Radio, Target executives recently told Wall Street analysts the company will build an internal data analysis center.

The North Face is celebrating Earth Day by expanding its Clothes the Loop omnichannel initiative, with the goal of recycling more than 100,000 pounds of apparel and footwear this year.

The retailer plans to expand its Clothes The Loop recycling program to all of its retail and outlet stores in the U.S. in tandem with an in-store and social media campaign to encourage consumers to recycle unwanted apparel and footwear from any brand in any condition.

Minneapolis - Caribou Coffee is making the leap to mobile payment with its first mobile app. Caribou's custom app provides customers with mobile payment and access to the Caribou Perks loyalty program.

The mobile pay feature allows Caribou Perks members to add funds and manage their account. Caribou Coffee partnered with brand and technology company Modern Climate to create a custom mobile app that delivers a personalized experience. The retailer plans to release updates to the app later in the year.

New York -- Foot Locker has launched its first smartphone mobile application for iOS and Android, along with 85 “Shoemoji” sneaker replica emoticons. The emoticons allow customers to share their love of sneakers in a visual way. They can also show off some of their favorite styles with the new Shoemojis.