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Study: Shoppers ‘creeped out’ by in-store identifying, tracking features
San Francisco -- Shoppers think it is cool to get digital help finding relevant products and information – and navigating the store, according to a study by RichRelevance. But they are creeped out by digital capabilities that identify, track and use location and demographics, such as targeted advertisements based on facial recognition. In addition, the dressing room is the one area where personalized product information and recommendations are not welcome.
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Jet.com prepares for takeoff
Hoboken, N.J. – Amazon.com may be hoping to fly high with drone-based deliveries, but a rival e-commerce platform is also planning to take off soon. Jet.com, a subscription-based e-commerce site that hopes to compete with the Amazon Prime membership service using “profit-free” pricing, promises to launch soon.

