Loyalty Marketing

By Nader Fathi

Boston – With engaging the customer and managing the customer experience as top priorities for retailers, Boston Retail Partners’ 2015 CRM/Unified Commerce Survey indicates that 87% of retailers plan to use gamification to engage the customer within five years.

New York – Subscription retailers outpace e-commerce retailers and flash sale businesses by a long shot when it comes to a customer’s average numbers of orders in the span of a year. According to analysis of more than 10 million orders from 2.5 million unique customers by Retention Science, subscription retailers average 7.68 orders per customer in 12 months.

In contrast, e-commerce retailers only average 2.36 orders per customer in 12 months, and flash sale retailers only average 1.41 orders in that time span.

Seattle - The intersection of technology and retail, online, in-store, apps, mobile, can enhance the shopping experience for women 25-40. According to a new report from Waggener Edstrom, “Romancing the Store: Reconnecting in the Empowered Shopper Era,” when done correctly, tech offerings can be a seamless part of the overall experience and help bolster sales.

New York -- Online high-fashion retailer Net-A-Porter is launching a mobile-app-based social network that will allow users to buy luxury goods, interact, and do a host of other things as well.

The app, called “The Net Set allows consumers to recommend products to friends, check out the latest trends, upload and share images and shop from among 350 fashion collections. The brands will gain direct access to communicate with Net-a-Porter’s customers for the first time.

The upcoming release of “To Kill a Mockingbird” author Harper Lee’s second book has caused widespread excitement, and now Barnes & Noble is looking to tap in to some of that with a special event at its stores.

Flash sale site Zulily is making “significant progress” toward growth, accord to its CEO, and moving ahead with the launch of a redesigned website.

The company reported that revenue in the first quarter ended in March rose nearly 30%, year over year, to $306.6 million, missing consensus for $314 million, yielding EPS of a penny per share.

DSW Inc. has been on a win streak lately, with growing profits and store counts. Now the retailer has notched another win, this time for its excellence in omnichannel retailing.