Loyalty Marketing

The CEO of Sportsman's Warehouse Holdings Inc. blamed traffic problems and lower prices of firearms for the company’s drop in same store sales in the first quarter.

Net sales increased by 9.1% to $144.5 million from $132.4 million in the first quarter ended May 2. Same store sales decreased by 0.7%.

Brussels, Belgium – Delhaize Group has released its 2014 Sustainability Report. Among the sustainability achievements in 2014 across the organization were: obtaining 35% of Delhaize America private brand food sales from products with high nutritional value up from 33% in 2013.

Seattle – Amazon is upping the ante with physical retailers with its launch of free same-day delivery for orders of more than $35 to members of its Prime program.

The new service, called Prime Free Same-Day Delivery, is available for more than one million items and in 14 U.S. metropolitan areas. Orders must be placed before noon local time to be delivered by 9 p.m., seven days a week.

Amazon is upping the ante in the fulfillment wars by expanding its same-day delivery service for Prime members to more markets and making it free.

The company added two new markets, San Diego and Tampa Bay, to its list of same-day delivery areas while also reducing the price to free for orders over $35. The company already offers same-day delivery in several regions, including New York, Philadelphia, San Francisco, Seattle, Atlanta, Boston, Baltimore, Dallas-Ft. Worth, Indianapolis, Los Angeles, Phoenix, and Washington, D.C.

Columbus, Ohio – As an omnichannel retailer of big ticket furniture items through the American Signature and Value City banners, 120-store American Signature Inc. knows its shoppers do their homework online before visiting a store. To link the store and digital experiences as seamlessly as possible, American Signature employs technology from Boston-based Blueport Commerce.

Toronto – Shoppers Drug Mart Corp. is providing members of its Shoppers Optimum loyalty program with My Optimum. My Rewards, a new personalized digital experience. The new digital platform includes an enhanced Shoppers Drug Mart app and a digital Optimum card.

Optimum members will now receive personalized offers and points via their mobile device, email or the Web, and can load them to their digital or plastic Optimum card. They can also scan their digital Optimum card directly from their smartphone to earn and redeem points.

Boston – The stereotype of the beleaguered customer service representative who can’t keep up may have some truth to it. A recent study from Glance Networks, a provider of visual engagement, found that 73% of customer service professionals have difficulty meeting their performance metric goals.

Los Angeles - Forever 21 Inc.’s social strategy has always been to mix compelling and creative branding with the ability to directly purchase items. Working with Philadelphia-based visual social media marketing company Curalate, the fast-fashion retailer has taken that strategy to new heights by allowing customers to buy goods from its Instagram page.

“Curalate helped us turn what was a purely branding tool into a revenue driver,” said Mario Moreno, global social media manager marketing, Forever 21, Los Angeles.