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Another retailer enters e-commerce fray


Omaha, Neb. – The retail e-commerce landscape just got a little wider. Discount department store retailer Gordmans Inc. is jumping from operating 101 brick-and-mortar stores in 22 states to offering an e-commerce site for consumers across the country.

The online store also offers an extended assortment beyond what's available in-store. This includes broader sizes and styles in the dedicated Levi's shop, MLB, NCAA and NFL sports team apparel and an expanded selection of holiday décor.

In addition, shoppers will be able to redeem Gordmans' gRewards points online and use their Gordmans credit card or gift cards toward any online purchase.

"Today, shoppers determine what they want to buy after first looking at the assortment online," says Andy Hall, president and CEO of Gordmans. "Providing the option to pre-shop online, and then purchase online or in-store, helps us to better support our guest in how she wants to shop.”

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