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Study: Grocery shoppers create social recipe
Social media plays an important role in the grocery shopping process. According to a new study from market research firm Packaged Facts, “Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media,” a majority of grocery store shoppers use social media to get recipes (59%).
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DirectBuy has an app for that
Membership buying club DirectBuy is taking its direct sales model to a new level of directness. The retailer has launched the My DirectBuy mobile app.
The iOS and Android app allows DirectBuy to search for products, browse promotions, and place and track orders on the companion My DirectBuy website.

