7-Eleven Inc. is targeting cash-using consumers with a new mobile bill payment service. The convenience retailer is partnering with financial services technology company PayNearMe to launch the 7-Eleven Bill Pay app.
The app enables customers to pay more than 17,000 national and local billers with cash using a barcode scan at participating 7-Eleven stores. The PayNearMe Bill Pay app serves as a full-service bill payment center, allowing cash users to keep track of payment history, set reminders, and securely pay their bills in less than 60 seconds at a local 7-Eleven store.
The range of billers that are payable includes cable companies, utilities providers and insurance companies, as well as PayNearMe's existing merchants such as Greyhound bus,
7-Eleven is the first retailer to partner with PayNearMe to offer a co-branded app marketed exclusively to its customers. PayNearMe expects to add national and regional retailers to its payment location network in the coming months. Other financial services are expected to follow.
"7-Eleven Bill Pay app builds on 7-Eleven's portfolio of products and services that are affordable and convenient for financially underserved customers." said Raja Doddala, 7-Eleven's VP of innovation and omnichannel strategy. "This app is one in a series of innovations that will take 7-Eleven stores from being convenience stores to 'convenient' stores."