Loyalty Marketing

SAP is setting some big goals for a suite of future integrated digital enterprise technologies. The enterprise technology firm wants to transform the relationships companies have with their customers.

Today’s customers are firmly in charge of the buying process. The Internet allows them to research products and prices at the click of a button, and in most cases, they are better informed about what’s available in the marketplace than the associates in brick-and-mortar stores. And, the retail environment is more crowded – and less personalized – than ever before.

Chicago – More than half of retailers struggle to perform a crucial marketing task. According to a new study of nearly 200 retailers from Yes Lifecycle Marketing and Retail TouchPoints, 52% of retailers have difficulty identifying and engaging their best customers.

Rite Aid associates plan to honor 274 students who have been named recipients of Folds of Honor educational scholarships provided by the Rite Aid Foundation’s KidCents program.

Philadelphia – U.S. e-commerce showed signs of vitality in the second quarter of 2015.

According to a new study from Monetate, conversion rates, average order value (AOV), and revenue per session all made quarter-over-quarter and year-over-year improvements.

This demonstrates a trend toward recovery compared to first quarter 2015 when there were steady declines across these key metrics.

More and more consumers are browsing, creating baskets and making purchases from their smartphones, according to the latest Demandware Shopping Index.

Globally, phones accounted for 94% of the year over year increase in e-commerce traffic, 74% of the increase in basket creation and 47% of the order growth.

New York -- eBay is about to launch a shipping club that seems somewhat fashioned after Amazon Prime — but it’s not starting out in the United States.

The company will debut its shipping program in Germany, The Street reported. Called eBay Plus, it will reportedly cost 19.90 euros (about $22) a year and will allow buyers to receive certain orders within two days plus free returns.

Bentonville, Ark. -- In the latest move in its battle against Costco, Sam's Club is going to start accepting the very form of payment that Costco rebuffed earlier this year.

Starting Oct. 1, all Sam’s Club locations in the U.S. and Puerto Rico will take American Express cards at checkout. Earlier this year Costco ended its 16-year relationship with American in favor of Visa after the two companies could not come to an agreement on new terms.