Champs makes sneaker releases less sneaky

Champs Sports is joining the rapidly expanding ranks of retailers with a consumer-facing mobile app. The Champs Sports app allows customers to find upcoming sneaker launches, launch dates, and locations in which the hottest sneakers can be purchased, as well as browse and buy items from the online Champs store.

A complete release calendar allows customers to keep up with future shoe launches and be the first to know about hot, new releases. Users can also select a specific sneaker release and seamlessly add it to their iCalendar or Google Calendar.

A launch locator lets consumers know where new releases are available, and there is also a store locator function. The app also allows users to sign up for Champs Sports' loyalty program and have access to their personal accounts to track spending and status, plus get access to upgrades.

"We're excited about offering our new app to our customers across the country, and we look forward to frequent updates that will focus on bringing them information and convenience in finding the freshest shoes and apparel they are looking for each and every week," said Dave Lokes, VP of marketing, Champs Sports, which also operates 540 stores.