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Tech Bytes: Pros and Cons of Facebook ‘Dislike’ Button
By now, you’ve probably heard that Facebook will be testing a “dislike” button. Unconfirmed reports say the button will be designed to let users express empathy for posts about negative events, such as the death of a loved one.
Assuming Facebook does introduce a dislike button, retailers will need to decide whether to enable it on their Facebook pages. Here are two pros and one con a dislike button would pose to retailers.
Pro #1: Instant Sentiment
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Survey: Smartphones transcend age
When it comes to a primary device, consumers of all ages make the same choice by a clear margin.
According to a new survey of 4,000 consumers from Adobe, 92% of millennials consider the smartphone as their primary device.
Tablets, however, show opposite age trends. While 72% of all consumers say they own tablets, baby boomers and 70 and over report higher usage. 87% of respondents use tablets at home, with 66% using it every day. Top activities include reading emails (72%), playing games (60%), sending emails (60%) and shopping (55%)
