Loyalty Marketing

October will be over in a flash, and with it, all eyes will be on the holiday season, which is measured from Nov. 1 through Dec. 31.

The 2015 retail calendar has several distinctions, as we saw Memorial Day fall on the earliest possible date and Labor Day on the latest possible date. This holiday season, there are 28 days between Thanksgiving (not counting the actual day) and Christmas, which is an average amount for the period separating the two holidays.

A new consumer survey from e-gift software provider Loop Commerce reveals some common reasons why consumers are hesitant to buy gifts online.

The survey shows that one in four (25%) respondents cited worrying about buying the wrong size, while another roughly one in four (24%) respondents cited worrying about the hassle of returns as the most common reasons they hesitate to buy gifts online. Nearly one in five (18%) respondents cited concern about getting their gift to the recipient on time.

Studies indicate that online shoppers abandon websites that do not offer free returns shipping. This only makes sense, as the allure of e-commerce is convenience, a broad selection of merchandise, and competitive prices. Free shipping — from delivery through return — keeps the total purchase price similar to in-store shopping.

But there are two sides to free returns.

1. Free Returns Increase Sales

As the holidays approach, retailers are hoping the convenience and immediacy of e-commerce will prompt high volumes of online gift purchases.

But according to a new survey of more than 1,000 U.S. consumers from e-gift software provider Loop Commerce, there are some common problems that make consumers hesitate to buy gifts online.

Retailers wondering how much of an issue e-commerce returns are may not like the answer.

According to a new infographic from returns management software provider TrueShip, E-commerce returns are both prevalent and frequently the fault of the retailer.

TrueShip data shows that about one-third of all products purchased online are returned by consumers. Of these returns, almost one-quarter (23%) are due to the wrong item being shipped. Another 22% of e-commerce returns results from a product looking and appearing different when it arrives than it did online.

Dollar General is looking to drive increased participation in its digital coupon program by featuring several enhanced benefits during the month of October.

When it comes to satisfying online customers, the little guys may have an edge. Online review site Bizrate Insights (a division of marketing solutions firm Connexity) has released its 16th annual Bizrate Circle of Excellence awards, and only a few major retailers are included.