Another reason for shoppers to buy at Container Store

The Container Store attracts a lot of loyal customers, and soon those shoppers will have another reason to buy more closet organizers and kitchen jars, thanks to a partnership with Synchrony Financial.



The retailer announced a new, multi-year agreement with Synchrony Financial to offer a private label credit card program for customers. The card will be available for use in the retailer’s stores and online and is scheduled to launch in the spring of 2016.



“Providing financing options is just another example of our increased focus on adding convenient offerings to our service repertoire that our customers expect and deserve from us – things like free shipping on orders over $75, click and pick up and enhanced delivery options,” said Kip Tindell, chairman and CEO of The Container Store. “The Container Store Credit Card will help many of our customers complete the storage and organization projects they have been dreaming about. Synchrony Financial brings a deep understanding of the retail environment and shopping preferences, and we look forward to partnering with them to further drive engagement and loyalty with our beloved customers.”



Shoppers spend 68 days, on average, researching both a major purchase and the availability of financing, according to Synchrony Financial’s Fourth Annual Major Purchase Consumer Study.



Of cardholders surveyed, 75% said they always seek promotional financing when making a large purchase. The study also confirmed that the in-store experience is important in all major purchase decisions, with an overwhelming majority of shoppers buying in person.



“The Container Store is a retail innovator and we are excited to partner with its experienced team to provide payment options that help customers fulfill their aspiration for productive and organized homes,” said Glenn Marino, executive VP and CEO, Payment Solutions, Synchrony Financial. “We share The Container Store’s commitment to provide a great experience, exceptional service, and relevant and valuable solutions for its customers.”



The Container Store has 75 store locations nationwide that average about 25,000 sq. ft. each.