Loyalty Marketing

In the 1960s, when our company was founded, cutting edge was a typewritten, hand-illustrated catalog. Since then our technology has moved on considerably but our focus is the same: Using the latest systems and techniques to create an exceptional, engaging customer experience.

Almost every retailer worth their salt understands the importance of omnichannel in achieving this today - but actually finding and implementing the technology to do it properly is the hard part.

When it comes to a primary device, consumers of all ages make the same choice by a clear margin.

According to a new survey of 4,000 consumers from Adobe, 92% of millennials consider the smartphone as their primary device.

Tablets show opposite age trends. While 72% of all consumers say they own tablets, baby boomers and 70 and over report higher usage. 87% of respondents use tablets at home, with 66% using it every day. Top activities include reading emails (72%), playing games (60%), sending emails (60%) and shopping (55%)

Brevity is the soul of online retail.

According to a new survey of more than 300 consumers from checkout optimization provider PCA Predict, 84% of U.S. consumers stated they would abandon their e-commerce order if presented with complicated or lengthy Web forms.

Asked about their experience with retailers failing to deliver, an overwhelming 95% of U.S. consumers said that they would be unlikely to shop with a retailer again if an order failed to arrive.

Every year, it seems, summer and the “back to school” shopping season go by in a flash.

Omnichannel retailing means a lot more than offering a consistent customer experience across channels.

According to a new report from IDC Retail Insights, “Omni-Channel Retail Execution Platforms for Now and the Future,” omnichannel retailing requires investing in technology that engages consumers in “customer-centric journeys.”

Jet is abandoning its fee model less than three months after it launched in order to broaden its appeal to shoppers.

The online marketplace startup announced Wednesday that it will get rid of its $50 annual membership fee.

Every year, it seems, summer and the “back to school” shopping season go by in a flash. Suddenly, as the leaves change color, retailers find themselves looking ahead to what they hope will be a successful holiday shopping season.

By now, you’ve probably heard that Facebook will be testing a “dislike” button. Unconfirmed reports say the button will be designed to let users express empathy for posts about negative events, such as the death of a loved one.

Assuming Facebook does introduce a dislike button, retailers will need to decide whether to enable it on their Facebook pages. Here are two pros and one con a dislike button would pose to retailers.

Pro #1: Instant Sentiment