The branded payment world has become crowded with the likes of Apple, Android, Samsung, Walmart and Chase now vying for a share of the mobile payments market. With others likely to enter the fray, retailers need to understand this rapidly evolving space.
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Rite Aid gives shoppers 5,000 reasons to use their loyalty card
Rite Aid on Thursday announced a big push behind its unique loyalty card offering wellness+ with Plenti - beginning Jan. 31, Rite Aid is offering its wellness+ with Plenti members the opportunity to earn 5,000 Plenti points when they spend up to $200 on participating products in stores or online. During Rite Aid’s “Big Point Event,” which runs through Feb. 27, customers can make multiple visits and purchases to reach the reward thresholds to earn up to 5,000 Plenti points.

