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Loyalty Marketing

  • How far have retailers come with EMV?

    The intense focus directed on EMV compliance in fall 2015 has faded, but it is still a critical issue for the retail industry.

    Away from the spotlight, progress in EMV compliance since the Oct. 1, 2015 mandate passed has moved more slowly than many in the industry may realize. According to a survey of 200 retail professionals conducted during the January 2016 NRF Convention by ACI Worldwide, the majority of respondents are not compliant.

  • Survey: Consumers shift payment preferences

    Slowly but surely, consumers are becoming open to the idea of switching from leather wallets to an electronic version.

    According to the new “Let’s Get Digital” consumer survey from Citi Retail Services, digital wallet usage has increased by 20% in the past two years. Thirty-five percent of consumers used digital wallets at the end of 2014, and that figure rose to 55% by the end of the year 2015.

  • Survey: Consumers' payment preferences keep shifting

    Slowly but surely, consumers are becoming open to the idea of switching from leather wallets to an electronic version.

  • How retailers can win in a mobile payment world

    The branded payment world has become crowded with the likes of Apple, Android, Samsung, Walmart and Chase now vying for a share of the mobile payments market. With others likely to enter the fray, retailers need to understand this rapidly evolving space.

  • Exploit these 10 trends to drive CPG growth in 2016

    Conservative spending behaviors that made 2015 a challenging year for consumer packaged goods companies will remain intact for 2016, according to IRI, but there will be pockets of growth available to those who capitalize on 10 trends.

  • Kroger fuels fandom with gas sweepstakes

    Kroger customers are about to find out "how low" gas prices can go with a new contest from the nation's largest supermarket chain.

    With Kroger's newest #FuelPointsSweeps giveaway, customers have a chance to win free fuel for a month, not to mention pay as little as 1 cent for a gallon of gas.

  • How brick-and-mortar retailers can build shopper loyalty

    Retailers understand that loyal customers are the most profitable shoppers. While these consumers make buying decisions that are increasingly influenced by online channels, the vast majority of retail business in the United States is conducted in the physical store, and this isn’t changing with the Millennial generation.

  • Fresh approach driving growth at Food Lion

    Delhaize Group’s Food Lion division is enjoying success with an extensive transformation initiative called “easy, fresh and affordable,” as it works to complete

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