Loyalty Marketing

It makes no sense for Amazon.com to open the type of physical bookstores it helped obliterate, not when the online giant already has the physical infrastructure in place to support a large scale rollout of another type of store in one of retail’s hottest sectors.

A digital consumer touch-point long thought to offer little in the way of “hard” ROI appears to be changing that trend.

According to a study of aggregated, anonymized U.S. traffic and revenue data from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), there was a 138% increase in total social revenue during 2015 compared to 2014.

Specialty beauty retailer Sephora is launching a new mobile tool that eases the process of selecting a lip color.

Sephora is now offering a feature called Sephora Visual Artist on its existing Sephora To Go consumer mobile application. Sephora Virtual Artist utilizes a smartphone’s camera to map a user’s lip location and shape using technology developed by facial visualization provider ModiFace.

The first of the pharmacy-within-a-store concepts showcasing the CVS Health and Target partnership went live Wednesday morning in the Charlotte, North Carolina, market. CVS Pharmacy and Target executives participated in a grand opening celebration at the Target store on Weddington Road in Wesley Chapel

Retailers are failing to meet consumer demand for increased convenience while shopping with mobile devices.

According to new research from Accenture, the number of consumers shopping with mobile devices, grew 10% in the past year, from 36% of consumers in 2014 to 40% in 2015.

Not surprisingly, the number of shoppers who want more retail services via mobile devices, particularly real-time in-store promotions, also grew to 47%, up from 40% in 2014. However, only 7% of retailers said they currently have the ability to send real-time promotions.

Albertsons announced Tuesday that Mark Panzer, who was named the company's SVP pharmacy, health and wellness in May 2015, has accepted the additional responsibility of leading general merchandise and HABA (health and beauty aid).

Many companies have developed robust social media platforms for marketing and advertising, but aren’t quite sure how to manage customers who visit a company’s site to lodge a customer service inquiry, simply vent or even express satisfaction with a product or service.

They simply run away from customers. Yet, these same companies would never ignore a customer phone call or email, probably because it seems more controllable than the social media environment.