Loyalty Marketing

The Oculus Rift virtual reality (VR) headset is slowly gaining popularity with retailers as a customer engagement tool, and an industry vendor is hoping to capitalize on the trend.

Location-based mobile platform Retale is releasing Retale Virtual Reality (VR) for Oculus Rift this year. Designed to be a VR, location-based shopping companion, it will provide an immersive, 3D environment where customers can shop context-based local offers.

In what was arguably one of the strangest holiday season in recent memory – for a variety of reasons – retailers have reported a variety of results ranging from impressive to outright awful.

Leading department store operator Hudson’s Bay Company confirmed months of speculation and agreed to pay what appears to be a modest sum to acquire online luxury retailer Gilt Groupe.

Hudson’s Bay, which operates 470 department stores including Saks Fifth Avenue and the Off 5th discount format, said it agreed to pay $250 million for Gilt in a deal that will add $500 million to 2016, $40 million in adjusted operating profit by 2017 and countless synergies to leverage the combined companies’ infrastructure and customer databases.

Leading department store operator Hudson’s Bay Company confirmed months of speculation and agreed to pay what appears to be a modest sum to acquire online luxury retailer Gilt Groupe.

Hudson’s Bay, which operates 470 department stores including Saks Fifth Avenue and the Off 5th discount format, said it agreed to pay $250 million for Gilt in a deal that will add $500 million to 2016, $40 million in adjusted operating profit by 2017 and countless synergies to leverage the combined companies’ infrastructure and customer databases.

Starwood Retail Partners debuted Oh, So Simple, a first-of-its-kind rewards program that offers consumers a revolutionary way to earn credit for their purchases at stores across an entire mall. The program piloted at four properties in 2015 and will roll out to all 29 Starwood centers this year. The one-step process links an existing Visa, MasterCard, or personal American Express credit or debit card to an Oh, So Simple Rewards account. Members can connect as many of their cards to the account as they wish.

Retailers seeking to make the holiday return process as pleasant as possible need to offer a few specific features.

According to a new post-holiday study of 500 adult U.S. consumers from location-based mobile platform provider Retale, 24% of those surveyed stated that they are likely to return or exchange at least one of the presents that they received this holiday season.

Chain Store Age spoke to industry experts to get a sense of where four strong trends in retail technology — mobile payment, same-day delivery, Internet of Things and social commerce — are heading in 2016. We also offer a sneak peek at the burgeoning trend of visual search.

Although it still only represents a small percentage of total retail sales, e-commerce is one of the biggest subjects in retail for 2016.

Shipping software provider TrueShip offers the following list of 10 predictions for the direction of e-commerce in the new year.