Loyalty Marketing

Sally Beauty Supply is applying analytics to the literal consumer touchpoint where revenues are made -- the point of sale.

Sally Beauty is teaming up with prescriptive analytics provider Profitect Inc. to analyze sales and other data recorded at its in-store POS terminals. After a two-week implementation, Sally Beauty now has better insight into trends and patterns associated with areas of leaking profit, including shrink, damage, costing errors, waste, process mistakes, and lack of training.

Concord, California-based specialty beverage retailer BevMo is ensuring customers have easy access to products, whether they are in one of its 157 stores or online.

It was a big season for online retailers. From November through December 2015, the final sales tally exceeded $83 billion (12.7% more than the year before). Cyber Monday alone ended up being the single largest online shopping day in history, generating over $3 billion in sales.

There is a growing disconnect between shoppers’ growing in-store service expectations and retailers’ current service offerings and focus for the coming year.

Almost every major brand has experimented with SMS marketing services. Some programs have been wildly fruitful while others were abandoned after only a few months. Having seen both small and large retailers implement successful mobile marketing programs, there is little doubt that SMS can drive customer engagement and increase revenue.

New York & Co. was able to rise above headwinds from unseasonable weather during the holidays to an increase in same-store sales.

The company says same store sales increased 1.6% during the holiday period and that it expects same-store sales for the full quarter to increase in the low single-digit percentage, in line with the company’s previously disclosed guidance.

Catering to a tech-savvy millennial shopper base, specialty retailer Zumiez Inc. cannot afford to offer a Gen X-style customer experience.

To meet customer expectations of being able to purchase goods anytime, anywhere, via any mix of channels they choose, Zumiez needed a flexible, customer-focused platform. In 2015, Zumiez ran a multi-store pilot of the Starmount Customer Engagement suite platform.

Photo: Jeff Burt