Loyalty Marketing

Jo-Ann Fabric and Craft Stores has named a new leader for its loyalty and customer relationship management programs.

Steve Miller joins Jo-Ann Fabrics from McKinsey & Company, where he served global clients as an engagement manager within the premier consulting firm’s marketing and sales practice. His work as a project manager afforded him the opportunity to gain experience across all functional areas in leading retail and consumer organizations, which includes building CRM and loyalty programs for Fortune 500 companies.

The results are in, and there is no question about what is happening with mobile retail.

According to a new study of 1.4 billion online transactions during fourth quarter 2015 from performance marketing technology provider Criteo, mobile transaction share grew 15% from the same quarter the prior year. Mobile transactions accounted for 30% of all online transactions in the quarter.

There are a lot of options in decorating a home, and Los Angeles-based specialty home furnishings retailer Z Gallerie wants to match its offerings to customer tastes.

“We’ve been known for one particular style which our customers love and that we’ve done quite well with,” said Chris Nicklo, VP of customer and chief marketing officer of Z Gallerie, during an interview with Chain Store Age. “But to grow, we knew we would need to appeal to a broader spectrum of customers.”

Luxury dinnerware retailer Lenox is enjoying a feast of e-commerce delights with the aid of Oracle Commerce technology.

Lenox boosted e-commerce sales 26% during the 2015 holiday season compared to the two previous holiday seasons after deploying Oracle Commerce solutions that improved areas such as search results, recommendations, and targeted promotions. At the beginning of the holiday season, Lenox began targeting promotions for customer segments and launching more complex pricing strategies.

Local discovery app Foursquare is the latest entity to join the increasingly crowded on-demand delivery market.

Foursquare is partnering with Delivery.com to enable users to order groceries, food and alcohol directly through the Foursquare mobile app. The integration, facilitated by the mobile commerce platform Button, leverages Button's DeepLink Commerce technology to enable cross-functionality between the Delivery.com and Foursquare apps.

Offering a high-quality, seamless digital shopping experience is no longer a competitive differentiator, but a competitive necessity.

This is the main finding of a new study from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), “The Digitally Demanding Consumer.” The survey of 3,000 U.S. and U.K. consumers shows a high degree of omnichannel activity. Sixty-two percent of U.S. shoppers perform online research before visiting a store, and 80% of all respondents prefer to buy online and have products shipped home.

I previously wrote a column about the benefits opening physical stores can offer pure play online retailers. Inspired by the recent completion of the Hudson’s Bay-Gilt acquisition, this week I’d like to examine three instant advantages purchasing a pure play retailer can provide to brick-and-mortar chains.

Instant Expertise

For the fourth consecutive year, a department store has nabbed the top spot in a survey of the nation’s favorite fashion retailers.

Nordstrom took the top spot in the study, by Market Force Information. Interestingly, several discount retailers moved up the list this year, with Marshalls landing in the No. 2 spot. H&M and Ross Dress for Less tied for third, Kohl’s was fourth and Macy’s was fifth.