Loyalty Marketing

Golf aficionados are notoriously particular about their equipment, and most interested in the recommendations of fellow duffers when making product selections.

Vertical golf retailer TaylorMade is leveraging the Needle Advocate Marketing Cloud to help bring online customers in contact with brand advocates to provide highly targeted content and information. Advocate Marketing Cloud eases the collaboration process for retailers and advocates.

When it comes to making online customers happy, one well-known name stands at the top.

Fourth quarter data from the American Customer Satisfaction Index (ACSI) shows Amazon.com led all online retailers with a score of 83.out of 100. Compared to the prior year, overall Internet retail customer satisfaction slipped 2.4% to a score of 80 out of 100. This still leads all other retail categories in the Index.

Retailers who are looking to provide a genuine omnichannel customer experience can take one crucial step to help themselves.

According to a new study of more than 300 global retail CEOs, including 100 U.S. CEOs, from enterprise retail technology provider JDA Software Group Inc. and PwC, operational silos are a key inhibitor to delivering an integrated, seamless experience. Only 18% of CEOs said they have eliminated operational silos and are delivering seamless omnichannel shopping experiences for their customers.

It’s not going to be so easy for the 11 million-plus active members of Starbuck Corp.’s loyalty program to earn freebies.

Starting in mid-April, the coffee giant is making a change in its “My Starbucks Rewards” loyalty program whereby members will earn points, or “stars,” based on the dollars spent on the purchase. Currently, customers earn a star for each transaction, regardless of how much they spent, and are entitled to a free item after earning 12 stars.

Specialty retailer The Limited is attempting to build loyalty even when a customer isn’t satisfied with a purchase.

The Limited is deploying Narvar Returns, a solution from post-purchase experience platform provider Narvar. Narvar Returns provides customers with an intuitive digital experience where they can select eligible items from their order, share feedback and choose the most convenient return method.

One in three consumers has changed brands because of the information they found while shopping online, according to research from Google.

That means that great product content can make or break your brand’s online presence. Unfortunately, many brands struggle with how to make sure that their product content is accurate and meets not only shoppers’, but retailers’, needs, as it is hard to do both well.

A disconnect between brick-and-mortar retailers and their mobile strategies could be hurting sales.