Foursquare will pick up the groceries

Local discovery app Foursquare is the latest entity to join the increasingly crowded on-demand delivery market.



Foursquare is partnering with Delivery.com to enable users to order groceries, food and alcohol directly through the Foursquare mobile app. The integration, facilitated by the mobile commerce platform Button, leverages Button's DeepLink Commerce technology to enable cross-functionality between the Delivery.com and Foursquare apps.



For example, when users discover a new restaurant in Foursquare, they can view Delivery.com's integrated merchant data while still in the Foursquare app. A single tap will allow them to switch to the delivery.com menu screen to place an order, or, if they're new to Delivery.com, install it before completing the cross-app action.



Through this partnership, Foursquare users can obtain an improved experience with easy access to delivery options, while Delivery.com is exposed to an audience of high-intent-to-purchase users via contextually relevant content. The partnership also illustrates the growing number of players, such as ride share services, trying to get a piece of on-demand delivery traffic and revenues.



"At Foursquare, we're obsessed with providing the best experiences for our users, so we like working with Button to fast-track new features," said David Ban, director of business development, Foursquare. "We love being able to offer market-specific services that enrich consumer experiences and help consumers connect with great local merchants — like through delivery via Delivery.com."



Having just released a newly redesigned iOS app, Delivery.com says it will continue to identify strategic partnerships with mobile companies that help power local commerce in neighborhoods all across the country.