Loyalty Marketing

Specialty online fashion retailer Rue La La is telling all the young dudes (or dudettes) about the latest in fashion with a new content site called Rue Now.

Building on the fact that the average Rue La La member visits the site more than twice a week for purposes of learning and discovery as well as making purchases, the retailer launched the Rue Now platform will complement its daily shopping boutiques by giving customers access to timely fashion and lifestyle news.

The Sports Authority on Wednesday filed for Chapter 11 bankruptcy protection and said it plans to close or sell as many as 140 of its 463 stores nationwide. The beleaguered company has struggled in recent years under increased competition not only from online players, but also from the likes of Dick’s Sporting Goods and specialty retailers such as Lululemon that have capitalized on the “athleisure” boom in fitness apparel.

Stein Mart says it has extended its consumer credit agreement with Synchrony Financial with a new long-term deal.

Since 2006, Synchrony Financial and Stein Mart have partnered to offer credit card programs for qualifying cardholders at the retail chain’s 278 stores and at Steinmart.com. Consumers can apply in-store or online for the Stein Mart Style Credit Card or the Stein Mart Style Platinum Master Card.

Sales has come a long way. Gone are the days of door-to-door and the other tired sales methods. And salespeople? They’ve evolved, too.

Training a sales team can be hard — especially when it comes to building a new workforce. You know, those employees whose only door-to-door experience consists of trick-or-treating. Yep, we’re talking about Millennials.

Niemann Foods, a 100-plus-store independent supermarket chain headquartered in Quincy, Illinois, is individually engaging customers wherever they are.

If you want to improve your SMS marketing, you should take a look at Walmart; they’ve got some dynamite strategies. Walmart’s SMS offerings are broad, yet each either solves a problem or reduces a pain point traditionally associated with in-store shopping.

In-Store Product Info via SMS
Walmart has developed an SMS-based system called Simple Text that allows mobile users to send a text to a phone number posted in-store to receive product location and information.

Boston-based online home furnishings retailer Wayfair Inc. managed to shrink its net loss in the fourth quarter of fiscal 2015 while other financial results soared.

Wayfair reported net loss of $15.49 million, down from $72.55 million in the same quarter a year earlier. Growth in cost of goods sold, operating expenses and other costs did not match the rate of revenue growth. Net revenue increased 81% to $739.79 million, from $408.62 million.

U.S. consumers are willing to use mobile devices during the shopping process, but not so much at the end.

According to a new study of 23,000 global consumers (including U.S. shoppers) from PwC, “Total Retail 2016,” only 22% of U.S. consumers make a mobile purchase at least monthly and only 26% say mobile will become a main purchasing tool for them in the future. Deloitte cites the lack of widespread tools to make mobile purchasing easier, such as buy buttons, currently available in the U.S.