Loyalty Marketing

While online subscription box retailing is still a niche market, it is growing rapidly and consumers have selected their early favorites.

Apple did not create the mobile payment market when it launched Apple Pay in September 2014.

However, Apple Pay did effectively bring mobile payment to the forefront of retailers’ omnichannel commerce strategies. Consumers are slowly starting to follow, with Deloitte data showing in-store mobile payments have increased from 5% of total in-store payments 2014 to 18% in 2015.

Fabletics, the online fashion activewear brand co-founded by actress Kate Hudson, is flexing its muscle. The company is adding physical stores to its subscription-based e-commerce model and men’s workout gear to its mix.

The 2,200 unit Bridgestone Retail Operations chain of automotive stores is drawing inspiration from a gold medal winning Olympic sprinter to help accelerate its performance.

More than 45% of consumers say the opportunity to earn rewards is a primary driver for purchasing from a brand, according to a new study from Maritz Motivation Solutions.

The report, The Maritz LoyaltyNext Customer Study, surveyed 2,000 consumers on their loyalty to and engagement with brands.

When asked why they purchase from a brand, a majority of consumers cited “the ability to earn points and rewards, as well as good promotions and low prices.”

Kohl’s announced it donated more than $51 million in 2015 through various charitable efforts and programs.

The donations include nearly $16 million in corporate grants through Kohl’s premier associate volunteer program and approximately $19 million donated through Kohl’s Cares® cause merchandise, in addition to other philanthropic giving.

One of the nation’s most successful upscale shopping centers has launched an app to make shopping easier and more personalized.

The Mall at Short Hills, in Short Hills, New Jersey, has launched an app that offers what the center calls “first-of-its-kind” indoor navigation technology and a host of other shopper-friendly functionality.

Online specialty luggage retailer eBags Inc. has restructured its senior leadership ranks with several new hires and the promotion of long-time executives.

Scott Erdman has been named chief merchandising officer and Krista Paul is joining as VP of content innovation. eBags also appointed Mike Frazzini CTO and Chris Seahorn VP of marketing.