Loyalty Marketing

After months of anticipation, the 365 by Whole Foods Market discount store format has made its debut in the Silver Lake neighborhood of Los Angeles.
 

Asda, the U.K. subsidiary of Walmart, wants customers to have unencumbered access to desired products.
 
On the front end, this has meant creating a click and collect service called toyou. On the back end, Asda enables toyou with a seamless fulfillment infrastructure based on Manhattan Associates technology.
 

The Grand Bazaar Shops in Las Vegas has added an experiential element to the center, which lets visitors play games and engage with tenants in new ways.
 
The introduction of new interactive, digital games means guests can now play games on their phones and the center’s website to win prizes redeemable across Grand Bazaar Shops’ retail and dining venues.
 

Photo: CVS Pharmacy President Helena Foulkes unveiled digital receipts in a surprise appearance on ABC's Jimmy Kimmel Live on Friday evening.

Nordstrom Inc. is known for providing the best customer experience, and is now applying that ethos to its customer loyalty program.

The department store retailer is expanding its Nordstrom Rewards loyalty program to allow members to earn benefits regardless of how they choose to pay for purchases across its store, outlet store or digital channels.

When it comes to marketing, retailers should adopt a truly “omnichannel” approach.

According to a new consumer survey from digital marketing firm Fluent, “The Omnichannel Advantage,” consumers who are reached through a greater number of channels make in-store and online purchases from their favorite retailers more frequently.

With a young, trend-conscious customer base, Forever 21 needs to cater to shopper demand, in and out of the store.

The Los Angeles-based, 760-store-plus specialty apparel retailer is extending this seamless, customer-centric approach to how it offers customers credit. Forever 21 is partnering with marketing and loyalty solutions provider Alliance Data Systems Corp. to provide private label and co-branded credit card services that are integrated with its loyalty program.