Loyalty Marketing

A career that began in 1974 as a Giant Eagle supermarket clerk will end on June 30, 2016 as one of the company’s most instrumental figures in recent decades, president and COO John Lucot, will retire after 42 years of service to the Pittsburgh-area grocer.

Online reviews, for better or worse, are a permanent part of online reputation marketing for most businesses. Retailers, service providers, franchises, law firms and other professionals hang on every star given by customers. But not all online reviews are the same. In a comprehensive dive into the numbers provided by businesses, the following five conclusions were drawn from the data. 1. Star Ratings Are Important to Searchers

Tops Friendly Markets, a Williamsville, New York-based supermarket chain with more than 170 stores in New York, Pennsylvania and Vermont, is making sure the last step in the path to purchase goes smoothly.

Tops is leveraging the Toshiba SurePOS ACE POS application to provide store shoppers with a convenient and integrated customer experience. During a nine-month chainwide rollout, the retailer replaced 20-plus-year-old POS terminals with the new Toshiba solution.

The ubiquity of consumer smartphones offers retailers a new purchase channel, as well as a new tool for customer outreach. According to the fourth quarter 2015 Mobile Wallet Report from Nielsen, 37% of more than 3,700 U.S. adult smartphone and tablet users said their purchases start with mobile shopping more than one-quarter to half of the time.

Walmart is escalating competition with Amazon’s Prime service. The discounter’s online subscription ShippingPass program, which is still in pilot, will begin offering delivery in two days rather than three, Bloomberg reported.

The typical shoppers takes many steps along the way toward a purchase, and the mobile and social channel are increasingly part of the route. According to a new study of more than one billion brand and customer interactions from customer journey management provider Kitewheel, “State of the Consumer Journey 2016 Report.,” a year-over-year comparison of 2014 to 2015 data reveals that mobile apps represent the fastest growing channel, with interactions increasing tenfold from 2014 to 2015.

When it comes to payments, cash and cards still reign supreme. But one digital alternative is not far behind. Those are among the key findings of a new study, “How America Pays,” by Blackhawk Network, that surveyed more than 1,000 Americans in March 2016 to examine preferences for traditional and emerging payments tools and the role payments play in consumers’ purchasing decisions.

Roche Bros. may only operate 19 local stores, but still thinks big when it comes to meeting customer demand wherever it exists. The Massachusettes-based chain has selected Unata to build an enhanced e-commerce and omnichannel shopping experience. The new e-commerce platform will be available at 18 of its Roche Bros. and Sudbury Farms stores, which will feature a home delivery option in eastern and central Massachusetts and a curbside pickup option at a growing number of locations.