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Loyalty Marketing

  • Home goods retailer offers private label, co-branded credit cards

    As retailers industry-wide search for the ideal customer engagement program, Williams-Sonoma is getting back to basics.  

  • Office Depot rewards ‘mobile abstinence’ among college students

    Taking a lesson from B.F. Skinner, Office Depot is taking steps to reward college students for refraining from using their phones at the most critical time of the day — during class.   College students are so obsessed, and thus distracted, by their phones that 33% said they checked their device a minimum of 10 times a day, according to a study conducted by the College of Journalism and Mass Communications at the University of Nebraska-Lincoln  

  • Cabela’s improves front-line customer strategy

    Cabela’s is known for transforming mere customers into raving fans. To elevate these efforts, a new optimization solution will help associates further improve in-store customer engagement efforts, from both tactical and strategic levels.  

  • Office Depot expands ‘customer science’ commitment

    Retail success is based on a blend of art and science. Office Depot is such an advocate that it is expanding its use of customer insights and dedication to customer science.  

  • Report: Millennials find a new use for retail-specific gift cards

    A majority of millennials are purchasing gift cards, but not for the obvious reasons.   According to a new report from analyst firm Mercator Advisory Group, nearly three-in-five young adults said they bought refillable retailer-specific gift cards during the previous year, up from less than half of shoppers who reported making these purchases in the 2015 study. The biggest jump was among 18- to 24-year-olds, which climbed from 44% to 53%; followed by those aged 25 to 34, which increased from 48% to 57%.  

  • The Buckle sales continue to slip in August

    Following a revenue miss in the second quarter, sales continue to slide at The Buckle.    For August, same-store sales fell 14.8%, a decrease exceeding the company’s 10.9% same-store loss in July, and a 10.8% drop in the second quarter.    Net sales for August also dipped 14.0% to $87.2 million for the four-week period ended August 27, 2016, compared to $101.4 million for the same fiscal month last year, ended August 29, 2015.   

  • Meijer launching home delivery service

    Meijer is jumping into the increasingly crowded food delivery arena.    In a move to deliver even more convenience to its time-starved shoppers, the Michigan-based retailer launching an app-based grocery delivery service in Detroit and southeastern Michigan.  

  • Nordstrom reaps its own rewards from redesigned rewards program

    With an eye on personalization and engagement, Nordstrom revamped its Nordstrom Rewards program -- a move that has earned the chain 1.7 million new members since its launch in May.   "We heard from our customers that they wanted a more personalized and flexible loyalty program," said Chris Holloway, VP of loyalty, Nordstrom.  
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