Skip to main content

Loyalty Marketing

  • Electronics giant adds mobile wallet

    The mobile wallet wars are heating up again.   Best Buy is the newest retailer to accept mobile payments, a move that it expects to streamline checkout and drive loyalty. A multiyear agreement with Chase enables the chain to accept Chase Pay in its stores, on BestBuy.com, and in the Best Buy app.  

  • Report: Amazon claims top spot in social ranking

    The real retailer winners are those that truly “listen” to their customers, and then use learned details to motivate consumers to shop.   By perfecting this practice, Amazon.com has earned the highest amount of mentions and awareness across social networks, and Tiffany & Co. was the most passionately and positively discussed brand.  

  • Study: e-gifts are on the rise

    When mobile shoppers care enough to send the very best, they trade Hallmark cards in favor of digital gift cards.  

  • Study: Delivery time impacts online shoppers’ purchase decisions

    Tom Cruise isn’t the only one with “a need for speed.” Now it is also a business imperative for online shoppers.  

  • Mass merchandiser giant launches ‘perks’ program

    Target shoppers will be doing real cartwheels next time they launch their discount app.

    The mass merchandiser quietly launched an experimental customer loyalty program that allows shoppers to rack up points during store visits. Called “redperks” on the company’s Website, the program rewards Target shoppers with 10 points for every dollar spent in stores. Once shoppers hit 5,000 points, they can choose their reward.

  • Warehouse giant streamlines online experience

    Shopping online shouldn’t be an overwhelming task.   To help its members better navigate its digital club experience, BJ’s Wholesale Club enhanced its online and mobile shopping sites with streamlined membership processes, enhanced search and navigation features, and an improved online assortment.   

  • Tech Bytes: Note to retailers: Time to make the shift to unified commerce

    It happens all the time. A customer goes on a shopping spree, gets home and checks email — only to find a valuable promotion for a store she just left. In an era when time-starved customers are more digitally-savvy than ever before, retailers need to step up and manage a brand in total versus managing separate channels if they want to maintain loyalty.   

  • Rutter’s Farm engages on-the-go shoppers

    The fuel pump is becoming an increasingly critical customer touch point.

    Often overlooked in the omnichannel experience, convenience store fuel pumps are a prime way to reach on-the-go shoppers. Extending their partnership with NCR, Rutter’s Farm is adding a new outdoor payment terminal to reach this time-pressed customer segment.

X
This ad will auto-close in 10 seconds