Loyalty Marketing

Lowes Foods is the first supermarket retailer to launch an integrated digital coupon solution.   Lowes is using a solution developed by Unata, a provider of one-to-one digital solutions for grocers, and Inmar, a technology and analytics company, which integrates digital coupons directly into the grocer’s e-commerce and e-circular programs.  

Jo-Ann Fabric and Crafts’ foray into mobile rebates is part of the 850-store chain’s strategy for reaching millennials. The retailer has partnered mobile shopping app provider Ibotta to offer cash-back rebates on in-store purchases, something Jo-Ann’s feels will build loyalty among the millennial set.   The multi-year partnership will provide users with special offers and cash-back options at any one of Jo-Ann Stores retail locations.  

Joining the ranks of progressive burger chains that are jumping on the experience bandwagon, Wendy’s has engaged Service Management Group to measure the customer experience in all of its North America and international restaurants.   

Americans – in particular, some New Yorkers – can continue to run on Dunkin’, as the donut purveyor forged a partnership to offer delivery to select areas of Brooklyn and Manhattan.   Dunkin' Delivery will be offered through on-demand delivery service DoorDash, which through the DoorDash app or website will allow customers to order with a tap or click from home or work. Delivery time is 45 minutes or less.   

News of Dollar Shave Club’s recent $1 billion sale to global packaged-goods giant Unilever came like a splash of cold water to the face of most in the retail business.    But it shouldn’t have come as a surprise.    The booming success of subscription services is just the next step in the evolution towards seamless, contactless retail that emphasizes ease, convenience, common sense and just a touch of personality and cheeky humor.   

Ulta Beauty is expanding its popular Ultamate Rewards loyalty program.   The retailer is partnering with  Alliance Data Systems Corp. Alliance will develop and manage the Ultamate Rewards Credit Card, which is designed to enhance the benefits of the chain’s loyalty program.   Alliance will provide private-label and co-branded credit card services for Ulta, the largest beauty retailer in the United States, operating 886 stores nationwide.  

Sam’s Club has selected Salesforce’s customer success platform to digitally transform business membership acquisition and engagement, and create an enhanced membership experience across its more than 650 clubs nationwide.  

Everyone remembers the malls of the Eighties, where teenagers congregated and where the latest names in fashion could be found in one amazingly convenient location. This phenomenon was once relevant and innovative, but innovation is fleeting by nature. How have malls changed the ways they connect with customers make the mall experience still worth their while?