Loyalty Marketing

J.C. Penney keeps getting more bullish.   The retailer on Thursday outlined an array of new initiatives as part of a three-plan to drive profit and accelerate growth. The company also detailed financial goals, and said it expects to reach nearly half a billion dollars in profit by 2019.  

Ralphs is inviting customers to take advantage of the convenience of online grocery shopping at its Carlsbad, Calif., store, and the retailer plans to expand the service company-wide by the end of the year.

Stein Mart has launched a new website that gives shoppers a more personalized shopping experience.   Developed in partnership with Kibo, a cloud-based unified omnichannel commerce platform, the updated site is powered by the Kibo e-commerce platform. As part of Stein Mart’s overall omnichannel strategy, the feature-rich and responsive designed site gives the retailer the same experience across all of its retail touch-points.  

When it comes to providing customer service, companies often have only one chance to get it right. The reality is that even just one negative experience can be all it takes for a customer to take their business elsewhere.   

Nordstrom Inc. is enhancing the rewards it offers customers via its loyalty program.    The retailer partnered with Aimia Inc., a data-driven marketing and loyalty analytics company, to expand the Nordstrom Rewards loyalty program.   The expanded program launched in Nordstrom stores in the U.S., Canada, and Puerto Rico, and on Nordstrom.com in May 2016. In the first three months, Nordstrom has enrolled approximately 1.7 million new members.  

Back-to-school promotions seems to start earlier and earlier each year. But most consumers aren’t buying the pitch.      That’s one of the findings of a new report by A.T. Kearney in which the majority of consumers surveyed said they planned to do most of their BTS shopping in August and September. (Only 4% of shoppers did any of their shopping as early as July 4.) And in another nod to the "old school" shopper, the study suggests that brick-and-mortar will still make or break back-to-school sales.

Weis Markets on Thursday announced it has upgraded its Weis Reward Points Program to include the option of a 5% discount when customers use their Weis Preferred Shopper Club card and make a qualifying $100 purchase in a Weis Markets store. The discount can be redeemed on a customer’s future order.  

CVS Health on Thursday announced the launch of CVS Pay, its own end-to-end mobile payment solution. It is the pharmacy chain's first official mobile payments solution.   CVS Pay – now part of the CVS Pharmacy mobile app – integrates payment, prescription pickup and the ExtraCare loyalty program all in one scan at checkout.