-
Consumer electronics giant takes products direct to consumers in unusual pop-up
LG Electronics is taking its LG Signature brand on the road, opening a pop-up at Santa Monica Place in Santa Monica, California, Nov. 8 through Nov. 13. The LG Signature Gallery concept was officially launched in Manhattan’s Rockefeller Center earlier this fall. Similar to the New York City concept, the LG Signature pop-up structure on the West Coast is created entirely of LED panels on all four sides.

