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PFresh, REDCard boost Target’s top line
With the dust settled from Target’s first-quarter earnings announcement last week, it has become quite apparent the company would not be faring well were it not for the beneficial effects of the PFresh remodeling program and last fall’s introduction of 5% REDcard Rewards.
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Clarification: Target promotional efforts increased in April
Last week’s issue of Target News Now contained some inaccurate information relating to the level of promotional activity during April at some of the nation’s leading retailers. The correct information along with a link to a revised chart provided by research company Market Track is below.