eCommerce

Seattle — Amazon.com is reportedly expanding the assortment of items eligible for free two-day shipping for members of its Prime paid subscription. According to the Wall Street Journal, Amazon is now listing items shipped directly from third-party seller warehouses for free Prime two-day shipping, without any publicity.

Efforts to transform the customer experience and optimize e-commerce capabilities at Toys”R”Us are getting a boost in Europe with a new distribution center.

The retailer says it has completed a new distribution center in Saint-Fargeau-Ponthierry, France, to support the company's rapidly expanding e-commerce business throughout the country and in select sections of Europe.

Phoenix — Vestar announced the signing of Forever 21’s newest concept store, F21 red, at Tempe Marketplace, in Tempe, Ariz. The 1,000-sq.-ft. store, the first F21 in Arizona, will open this fall.

The F21 red brand will offer a larger merchandise selection and lower prices of the trendy fashion forward styles for young men and women than the typical Forever 21 store.

Armonk, N.Y. — Retailers looking ahead to meeting the needs of holiday shoppers should be aware of the continuing growth of mobile’s importance as a consumer channel. According to IBM’s Eighth Annual Online Retail Holiday Readiness Report, mobile accounted for 23% of sales and 45% of traffic in November and December 2014, respectively.

Stores are once again the darlings of retail — even e-commerce pure plays are scrambling to establish brick-and-mortar locations, while established brands are busy exploring new ways to leverage their existing physical footprint. Many predicted that the store would survive — and indeed thrive — but few realized the full degree to which stores would become a coveted link within today’s customer-driven “commerce anywhere” shopping experience.

Retailers looking for ways to enhance the customer experience could learn from a new attraction at Hershey’s Chocolate World.

This summer, guests at Hershey’s Chocolate World will be treated to a delicious new Chocolate Tasting Experience, find their favorites in Hershey’s Largest Candy Store and mix their favorites at the new Amazing Candy Machine.

In the new Chocolate Tasting Experience, guests can immerse themselves in the flavorful world of chocolate tasting.

Green Bay, Wisc. — Shopko continues to expand, with the opening of 15 Shopko Hometown stores across eight states this July.  The  new locations join 20 stores Shopko opened earlier this year and more than 15 additional stores the company plans to open in October.  

Simon Property Group is giving shoppers a reason to come to that mall that doesn’t involve shopping.

The company is teaming up with Refinery29 to transform mall shopping into a summer festival experience with fashion "stages," beauty bars, and live musical performances. Style Festival takes inspiration from the music festival culture that has become a millennial rite of passage.