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Shopify expands Facebook buy button pilot
Ottawa, Canada – The Shopify e-commerce platform is expanding a beta test of the Facebook “buy” button with select U.S. retailers, by invite only. Facebook began piloting the buy button, which lets desktop or mobile consumers click the “buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook, in July 2014.
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German grocer Lidl prepares for U.S. expansion, to open headquarters in Virginia
Neckarlsum, Germany — Another German supermarket retailer has its sights set on the United States: Discount grocer Lidl on Friday announced it is establishing a U.S. corporate headquarters, in Arlington County, Va. The move comes as rival Aldi contines to aggressively expand throughout the United States.

