Ex-Sears exec to lead omnichannel for Finish Line

The Finish Line is looking to upgrade its customer experience capabilities with the addition of a new chief omnichannel officer and executive vice president.

The company announced that former Sears executive Imran Jooma has joined the company as chief omnichannel officer and executive VP. He will be responsible for all of the Finish Line brand’s customer facing touch points including digital, store operations, the customer care center and brand marketing.

“As the expectations of our customers continue to evolve, it’s critical for Finish Line to raise the bar in delivering and exceeding those expectations," said Sam Sato, president of the Finish Line. "We're thrilled to have Imran join Finish Line and are looking forward to the expertise and experience he brings to this position.” Sato added, “Imran will lead our more unified and strategic approach to a holistic customer experience.”

Jooma most recently served as executive VP and president of online, marketing, pricing and financial services at Sears Holdings Corporation. With nearly two decades of experience, he has also held key executive positions at Circuit City and OfficeMax.

The Finish Line has approximately 1,040 Finish Line branded locations primarily in U.S. malls and shops inside Macy’s department stores.