eCommerce

Sam Edelman has opened a 2,500-sq.-ft. store at The Forum Shops at Caesars Palace in Las Vegas. Designed by Dagnell Folger of Architecture + Information, the store stays true to the Sam Edelman aesthetic with a mix of materials that includes reclaimed wood and raw concrete with rose-colored brass and black leather.

Hints of the brand’s signature shade of green provide a pop of color. Vintage furniture pieces — curated by Sam Edelman himself — are mixed throughout for a personal touch.

Lyndhurst, N.J. -- Ripco Real Estate Corp. announced David Townes has joined its New Jersey office sales team. Prior to joining Ripco Townes worked at Welco Realty for five years where he represented a combination of landlords and retail tenants. One of his many strengths and areas of expertise includes assisting retailers looking to expand in the New Jersey and Rockland County, New York areas.

Retailers looking to provide a positive customer experience this holiday season should realize time is of the essence.

According to a new survey of 1,267 U.S. consumers from LoyaltyOne Consulting, 94% of respondents said they expect retailers to take extra measures to keep checkout lines moving during the holiday rush. When asked why they avoided stores completely during the holiday season, 36% of shoppers said their primary reason is waiting too long at the checkout.

Retailers looking to make their in-store customer experience more appealing can take a few basic technology-enabled steps.

Angela Ahrendts, senior VP of retail for Apple and former CEO of Burberry, is taking a more luxe approach in some of the company’s retail stores. “The stores are the best physical manifestation of the brand,” Jan Dawson, an analyst at Jackdaw Research, told the New York Times. “Angela is bringing her sensibility to that experience.” [New York Times]

When it comes to understanding what consumers want, one retailer stands tall above the rest.

According to a new study of 1,000 consumers from beacon marketing platform provider Swirl Networks Inc., Amazon.com holds a clear lead in knowing its customers. Fifty-six percent of consumers say that Amazon demonstrates an understanding of their individual preferences and needs on a regular basis.

Vera Bradley is adding some deep e-commerce experience from Best Buy to its board of directors.

Kelley has e-commerce, marketing, and strategic planning experience and has served as president, e-commerce for Best Buy since 2014. Prior to joining Best Buy, Kelley served as senior VP, e-commerce for Chico's FAS and held the posts of VP of retail real estate and marketing and VP of e-commerce for L.L. Bean.

Former Target Chief Marketing Officer Michael Francis will reportedly serve as a marketing consultant at Walmart when the retailer’s current CMO steps down.