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Shoppers are taking a ‘mobile first’ approach
Retailers who develop their e-commerce environments for mobile phone users appear to be on the right track.
According to the new Q3 Shopping Index from e-commerce platform provider Demandware Inc., tablets now account for only 11% of digital commerce traffic, down 22% from its peak of near 15% in the first quarter of 2014.
Meanwhile, mobile phones account for 41% of digital commerce traffic. Desktops still lead with 48% of traffic, but the only platform showing traffic growth is mobile phone.
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IS PRIMARK THE NEXT BIG THING?
Over the past 15 years or so, fast-fashion has evolved from a trend to a phenomenon to an industry standard — one that has largely redefined the U.S. apparel retailing landscape.
From home-grown Forever 21 to Swedish import H&M, the market is awash in stores offering cheap, on-trend clothes at low prices. And now another import has entered the mix, Primark, which opened its first U.S. store in September, in Boston, the first of eight initial locations.
